Monday 13 April 2026
The Consumer Protection Authority organized a training program entitled “Spokesperson and Official Speaker Skills” on Sunday morning at City Seasons Hotel in Al Khuwair, which will continue until 14 April 2026, as part of the Authority’s commitment to developing media competencies and enhancing the readiness of its staff in the fields of institutional communication and professional media presence.
This program comes within the Authority’s ongoing efforts to enhance the skills of its employees in dealing with various media outlets, crafting impactful media messages, and building an institutional discourse characterized by clarity and professionalism, thereby contributing to strengthening the Authority’s media presence and improving the efficiency of communication with the public.
The program includes a number of specialized modules, most notably the role of the official spokesperson and its institutional dimensions, building key messages, professional media communication skills, mechanisms for dealing with traditional and digital media, in addition to media crisis management, handling difficult and sensitive questions, media ethics and official protocol, as well as proactive media planning, practical applications, and simulations.
Through such qualitative initiatives, the Authority seeks to enhance the capabilities of its staff in delivering awareness and media messages with high efficiency, in line with the developments of the modern media landscape, and in support of the Authority’s objectives in promoting consumer awareness and building an effective partnership with the community, in alignment with the objectives of Oman Vision 2040.