Tuesday 13 May 2025
On Wednesday, May 14, 2025, the "Safe Shopping in the Digital Economy" campaign will be launched, organized by the Consumer Protection Authority under the slogan "For Safe Shopping". The campaign aims to raise public awareness of the principles of safe online shopping, enhance knowledge of consumer and electronic provider rights and obligations, clarify the efforts and competencies of the Consumer Protection Authority in e-commerce, and promote legal awareness among providers in accordance with applicable regulations and laws. It also seeks to empower consumers to make informed and safe purchasing decisions and to combat commercial fraud and electronic scams in e-commerce.
This campaign targets consumers of all categories, service providers, and traders across the global information network, as well as professionals and influencers in the consumer sector, relevant government institutions, the Oman Consumer Protection Association, legal professionals, and specialists in electronic fraud.
The campaign will address concepts and terminologies related to the digital economy and e-commerce, consumer rights and obligations, as well as the legal duties and commitments of providers. It will also cover steps for safe online shopping, commercial fraud, and electronic fraud within the digital consumer environment,
in addition to the role and competencies of the Authority in protecting electronic consumers.
The campaign will be implemented through the preparation of diverse awareness videos and publications, podcast episodes, television and radio interviews, direct and virtual awareness lectures and workshops, as well as knowledge sessions for consumers in various government and private institutions and educational establishments. The campaign will also include media coverage through social media platforms, the display of awareness materials on commercial center screens, publication of external advertisements on road billboards, coordination for Friday sermons, community participation initiatives, and encouraging the public to share their experiences.
Additionally, the campaign will organize a knowledge forum titled "E-Commerce Forum: Between Consumer Rights and Provider Obligations", focusing on consumer rights and provider obligations within the context of online shopping.
It is worth noting that the campaign will be organized in cooperation with the Ministry of Commerce, Industry, and Investment Promotion, along with several other relevant entities.