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Wednesday 20 May 2026
The Directorate General of Consumer Protection in North Al Batinah Governorate organized a training workshop entitled “The Ethical and Legal Responsibility of Commercial Advertisers,” in the presence of Dr. Abdulhakim bin Abdullah Al Ghailani, Director General of the Directorate General of Consumer Protection in North Al Batinah Governorate, with the participation of a number of advertisers, content creators, and individuals interested in the fields of marketing and advertising.
The workshop aimed to enhance awareness of the legal and ethical aspects regulating commercial advertisements and to promote the principles of integrity and transparency in advertising content, thereby contributing to the protection of consumer rights and raising the level of compliance among advertisers and commercial establishments.
The workshop addressed a number of knowledge-based and practical themes, most notably introducing the concept of the ethical and legal responsibility of commercial advertisers, outlining the legislative framework regulating commercial advertisements, clarifying the difference between lawful advertisements and misleading or deceptive advertisements, and reviewing the types of liability imposed on advertisers, whether civil, administrative, or criminal, supported by realistic case studies related to advertising violations.
The workshop also focused on training participants on drafting advertisements that comply with legal and ethical standards, equipping them with skills for managing legal risks associated with marketing campaigns, and handling complaints and reports related to commercial advertisements.
The workshop further addressed behavioral and ethical aspects in advertising practices by emphasizing the importance of integrity and transparency, prioritizing consumer protection before profit-making, instilling the values of fair competition and non-harm to competitors, in addition to raising awareness of the impact of advertisements on vulnerable groups such as children, the elderly, and persons with disabilities.