Wednesday 1 April 2026
The Department of Consumer Protection in Al Dakhiliyah
Governorate launched today, Tuesday, corresponding to (31 March 2026), an awareness initiative titled “Hima Caravan: Awareness and Safety,” under the patronage of His Excellency Dr. Ali Mohammed Zaabnoot, Wali of Adam, in the presence of the Director of the Department of Consumer Protection in Al Dakhiliyah Governorate and a number of officials. This initiative comes within the framework of the efforts of the Consumer Protection Authority to enhance consumer culture and to consolidate the concepts of awareness and social responsibility.
This initiative affirms the Authority’s commitment to strengthening institutional integration and building effective partnerships with various governmental and private entities, in a manner that contributes to unifying efforts aimed at disseminating consumer awareness and promoting sound practices, in addition to reinforcing preventive concepts in traditional and electronic markets, and limiting improper practices in a way that enhances consumer protection.
The first activities of the initiative commenced in the Wilayat of Adam with the organization of an awareness seminar held at the Wali’s Multi-Purpose Hall, with the participation of a number of governmental and private entities. The program included a speech delivered by Mr. Ali Al-Hadrami, Director of the Department of Consumer Protection in Al Dakhiliyah Governorate, followed by a visual presentation highlighting the most prominent works and achievements of the Department.
The program also included the presentation of a number of awareness-oriented working papers, including a paper titled “Safe Online Shopping,” and another titled “Risks of Electronic Blackmail,” presented by a representative of the Royal Oman Police in Al Dakhiliyah Governorate, in addition to a paper titled “Safe Food Shopping,” presented by the Municipal Department in the Wilayat of Adam. These were aimed at raising the level of awareness among consumers and promoting safe shopping practices.
The seminar featured several awareness segments, including a theatrical performance titled “Be Aware,” an awareness visual presentation, and an introduction to the digital “Hima” platform, thereby contributing to enhancing modern awareness tools for consumers. The program concluded with the honoring of participants and a tour of the accompanying exhibition stands.
It is anticipated that this initiative will contribute to raising the level of community awareness and enhancing rational consumer behavior. The activities of the “Hima Caravan: Awareness and Safety” will continue to cover various wilayats across the Sultanate of Oman during the coming period, reaffirming the Authority’s commitment to continuing its efforts in disseminating consumer culture and strengthening community partnership, in alignment with the objectives of Oman Vision 2040 in building a knowledgeable society and a sustainable, knowledge-based economy founded on responsibility.