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Consumer Protection celebrates Omani Tree Day Implementation of "Let our footprint green" initiative


Tuesday 29 October 2024

The Consumer Protection Authority (CPA), represented by its Innovation and Development and Public Relations Departments, in cooperation with the Environment Authority, organized the "Let Our Footprint Be Green" initiative. This initiative aligns with the celebration of Omani Tree Day on October 31 each year and seeks to foster institutional cooperation and enhance environmental awareness among CPA employees by engaging them in sustainability and environmental protection efforts. The initiative aims to increase awareness among CPA staff on the importance of afforestation in enhancing the environment, boosting biodiversity, and achieving sustainability. Additionally, it promotes the concept of environmental responsibility, teamwork, and team spirit within the CPA. This initiative is expected to enhance CPA's performance, positively impacting its institutional proficiency metrics. Key events under the initiative included the distribution of various agricultural seedlings to employees and consumers, facilitated by the Environment Authority, as part of the national goal to plant 10 million trees for a greener Oman. An awareness workshop was also conducted in collaboration with Environment Authority experts, covering practical tips on planting and caring for seedlings and general afforestation benefits. The initiative also features an exhibition displaying brochures, publications, and augmented reality materials about Oman's native plant species and its most famous trees, aiming to further enrich public environmental knowledge. This effort is part of the Environment Authority's commitment to environmental sustainability and aims to foster employees' connection to their community and surroundings. By involving staff in hands-on agricultural experiences, the initiative contributes to their personal development and skill-building in plant care and agriculture. Furthermore, by promoting teamwork and collaboration, it enhances social responsibility and belonging, which can translate into improved productivity and a heightened sense of commitment

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